Overview
I had the pleasure of working with Vera Wolf, the founder of Inner Art Ateljé on their new website. The Ateljé itself has been active in Uppsala for years but the owner recently acquired a larger space and needed an updated website to bring the services to a wider range of users, with a specific focus on offering team days for corporate teams and individual art therapy sessions.
The aims they had for the re-design were:
- A professional website with a relaxing colour scheme that gives businesses a quick overview of offerings and pricing, with easy means to make contact.
- Have a clear brand identity & colour scheme.
- Have a form system that all users can fill out to book/find out more about the service.
Role: UX Designer & Researcher
Tools: Figma, FigJam, Adobe CC, Wix Studio, Pencil & Paper (and coffee, always coffee)
Changes and Improvements
Usability
- Created typography system with more readability.
- Improved header hierarchy and reduced unnecessary text to improve skim reading.
- Introduced graphics to break up text and increase variety.
- Utilised InnerArt paintings as CTAs and interactive tiles (services package selection).
Brand Identity
- Created a new colour scheme to fit the client's desired cosy and homely feel, using warm earthy tones that fit nicely with the logo.
- Increased the size and visibility of the client created business logo.
- Requested, edited and utilised photos of the client for the about page.
- Added a hero video of a live art class to the home page, immediately giving the user a feel for what the service offers.
Flow
- Reduced the number of pages from 6 (Home, Work with me, About, Services, Contact) to 3 (Home, About, Services) utilising a dropdown anchor menu for services.
- Swapped the booking form from a separate new window to a series of in-page forms with the required information for each service.
- Added CTAs on home page leading to individual services and an event section to show users the current agenda for classes.
Website Comparison
Old Website
New Website
