RawlesDesign
Freelance UX/UI Designer · Apr 2025 - Present
- Designed end-to-end UX solutions including QuestionEarth (gamified sustainability platform) using advanced Figma workflows: variables, auto layout, and tokenisation.
Quick Summary
I’m Adam, a UX designer based in Uppsala, Sweden with over 7 years leading digital product teams, combining hybrid skills in design and delivery.
Based in Vreta, Uppsala
7+ Years in Product & UX
UX Designer & Project Manager
Experience
Orderly
Project Manager · Aug 2024 - Apr 2025
- Led end-to-end delivery for a global food waste and ordering platform, prioritising reliability and UX across diverse retail environments for over 2000+ users.
Plentific
Project Manager · Oct 2023 - Aug 2024
- Delivered equitable web and mobile SaaS products to social housing users, working collaboratively with clients, designers, and engineers to reduce call centre load by 30%.
Ambisense
Project Manager · Apr 2019 - Jul 2023
- Managed multi-year environmental monitoring and SaaS analytics projects valued over 1.5 million GBP, ensuring solutions met the needs of field engineers and end users.
Skills
UX & Product Design
- User flows
- Wireframing
- Prototyping
- UI design
- Interaction design
- Design systems
Research & Strategy
- User interviews
- Usability testing
- Journey mapping
- Problem framing
- Product discovery
- Prioritisation
Delivery & Collaboration
- Agile / Scrum
- Roadmapping
- Stakeholder management
- Design handoff
- Jira / Confluence
- GitHub / Monday.com
Education
BSc Environmental Science
Certifications
Google UX Design Professional Certificate
PRINCE2 (V7) Foundation and Practitioner
Detailed Summary
I'm Adam, a UX designer based in Uppsala, Sweden with over 7 years of experience leading digital product teams in environmental tech and SaaS.
I started my career in project delivery, where I learned how to navigate complexity, collaborate with cross-functional teams, and align user needs with business goals.
That experience naturally evolved into UX, where I now bring a hybrid skill set across research, design, and product strategy.
I’m drawn to clear, purposeful design with a natural influence and enjoy balancing creativity with structure.
Whether wireframing a new flow or rebuilding something in my home workshop, I care about how things work, feel, and fit together.
I’ve worked on sustainability-focused platforms, B2B SaaS products, and responsive web apps.
I thrive in collaborative environments and enjoy solving real problems through thoughtful, human-centred design.
When I’m not designing, I’m usually outdoors hiking, kayaking, or wood carving.
A dream of mine is to one day run my own rewilding project.
Based in Vreta, Uppsala
7+ Years in Product & UX
UX Designer & Project Manager
Experience
RawlesDesign
Freelance UX/UI Designer · Apr 2025 - Present
- Designed end-to-end UX solutions including QuestionEarth (gamified sustainability platform) using advanced Figma workflows: variables, auto layout, and tokenisation.
- Produced full website redesigns for private clients, including Figma wireframes and high-fidelity mockups in the client's desired platform.
- Integrated Figma Make with leading AI engines (including Claude & OpenAI) to accelerate prototyping and accessibility audits.
Orderly
Project Manager · Aug 2024 - Apr 2025
- Led end-to-end delivery for a global food waste and ordering platform, prioritising reliability and UX across diverse retail environments for over 2000+ users.
- Collaborated with stakeholders to align product builds with user needs and business goals, executing clear developer handovers.
- Translated complex requirements into user-centred solutions across cross-functional teams.
Plentific
Project Manager · Oct 2023 - Aug 2024
- Delivered equitable web and mobile SaaS products to social housing users, working collaboratively with clients, designers, and engineers to reduce call centre load by 30%.
- Led user-focused design discussions including dedicated accessibility sessions for visually impaired users, removing 1 point of total failure and over 5 friction points from core flows.
- Coordinated QA and UAT to validate product usability and performance pre and post launch.
Ambisense
Project Manager · Apr 2019 - Jul 2023
- Managed multi-year environmental monitoring and SaaS analytics projects valued over 1.5 million GBP, ensuring solutions met the needs of field engineers and end users.
- Designed project workflows (Monday.com) and coordinated training and SOP development.
- Created automated equipment calibration and repair tracking system (Jira & Monday.com).
Dunton Environmental
Technical Engineer · Oct 2016 - Mar 2019
- Supported field teams with environmental monitoring equipment, ensuring reliable data capture and timely maintenance across multiple sites.
- Worked closely with clients and engineers to translate technical requirements into practical delivery plans and user-friendly reporting processes.
- Helped build documentation and training materials for technical systems, improving first-time installation success and operational efficiency.
Skills
UX & Product Design
- User flows
- Wireframing
- Prototyping
- UI design
- Interaction design
- Design systems
Research & Strategy
- User interviews
- Usability testing
- Journey mapping
- Problem framing
- Product discovery
- Prioritisation
Delivery & Collaboration
- Agile / Scrum
- Roadmapping
- Stakeholder management
- Design handoff
- Jira / Confluence
- GitHub / Monday.com
Education
BSc Environmental Science
Certifications
Google UX Design Professional Certificate